I have had a love affair with Pinterest for years, even before my entrepreneurial journey. It was a place that I could search for classroom décor, goodie bag ideas, color inspiration for my home and recipes for quick meals. However, when it came to business, who knew that it would be such an asset!

 

 

Pinterest is a secret powerhouse for entrepreneurs! There are currently 175 million monthly active users on this platform. With this many people, your pins have the opportunity to reach and bring awareness to your target audience.

Here are some more Pinterest stats:

• 80% view Pinterest on their mobile devices
• 72% were introduced to new brands / services
• 93% use Pinterest to plan future purchases
• 87% of Pinners made purchases because of content seen on Pinterest
• 70 million are in the US
• 105 million are international
• 40% of new signups are men

So, what can this powerful platform do for you and your business?

Plenty. If done correctly, that is…

Before you think that Pinterest is another social media platform to manage, hold your horses! Pinterest might give off the impression of being a social media platform (it’s all pretty and now uses hashtags), but it is a powerful search engine.  Just like Google, but prettier with tons of visual graphic pins of the keywords you searched for in the search box.

Let’s summarize the social media platforms briefly:

• We use Google to search for information

• Facebook to share the information with found with our network

• SnapChat to share little snippets of our interest

• Instagram to be visually inspired

• Twitter to send little burst of info to our followers, 140 characters to be exact.

However, Pinterest allows you to search for information, share information with your network, provide snippets of information in the details, visually appeal your audience with graphic pins with descriptions as short as 140 characters!  There is one major difference that Pinterest has:

Pinterest in particular is a visual network—and visuals should be fun, inspiring, thought-provoking—and helpful. (How many recipes have you downloaded thanks to Pinterest? How many beautiful stores have you browsed there? How many rooms have you redecorated because of the inspiration you found on Pinterest?)

Why Pinterest works:

Engagement – when pinners save a pin, it means they are interested in the pin for either planning and/or action. Their saved pin then gets shown to all of their followers! Every pin and re-pin shows that it is strong content. Strong content gets shown to a wider audience. As an entrepreneur, this is exactly what you want! The more your pins get saved, the more they appear on Pinterest’s smart feed.

Following – If you have great helpful content, you will reach many people regardless of how many followers you have. If your pins are being saved and re-pinned, your content is being shown to all of their followers. Sharing high-quality content that helps with a current situation, provides solutions, motivates for action or inspires for better motivates users to pin, plan and take action.

Pins last forever! It is true evergreen content that will share your service / product / information to pinners for life and traffic to your website.  

Because of these great features, Pinterest helps generate a massive following. Here’s how:

1. Add a Pin it button on your website and applicable social media platforms.

2. Add a link to your blog or website on your actual Pinterest account.

3. Encourage your friends and colleagues to follow you on Pinterest.

4. Cross promote – take the time to connect all of your social media accounts.

5. Connect with other group boards. Comment and repin the content from those boards.

6. Keep your account active! Post great pins regularly. The more you use Pinterest, the higher your algorithm will be.

Pinterest is like a fine wine! The longer you keep it (in this case, share and repin great content), the better it gets!

Need a strategist to help you pin your business to success, contact me about Pinterest packages. Clients have been raving about my service!