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A picture speaks a thousand words, and let’s be honest, visual content has more extensive reach and is processed faster by our minds. That’s why a visual search engine like Pinterest is one of the go-to places for promoting your service-based businesses!
Most of us think that such platforms can only be used effectively promoting products because people come looking for ideas for an outfit or their living room furniture. But Pinterest can be equally helpful in shaping up your content creating or event planning business too!
But how does it help?
Your potential clients are likely to go on Pinterest to gather inspirational ideas or solutions for a specific problem. Under normal circumstances, when a customer looks to hire someone, they have an idea and issue present in their mind. To execute their idea, they would choose the ones that they think would do a good job from a pool of entrepreneurs. When you use Pinterest for Service-based businesses, you can connect with your client even before they have a need. If a client gets these ideas or solutions through your Pinterest content, they wouldn’t be able to imagine anyone but you bringing that to life or providing that service .
And to bring this strategy to life, you need good content and catchy pins.
Make sure your post shouts your expertise in the field. Highlight everything that is unique about your service and how you offer it.
Put up attractive visuals of your work. Say you’re a photographer or a graphic designer, high-quality images of your work will always attract viewers. Also, add related hashtags or keywords in the description to attract people looking for similar content. I’m bound to click on a cute looking painting of a flower bouquet even though I’m searching for a vase that goes on my coffee table.
Throw some tips or hacks that they might find interesting. But, keep the right amount of suspense on your pin that makes them want to open it. You could ask them to enter their email address in exchange for a downloadable freebie on your website. Once they’re on your mailing list, they will slowly receive updates about your content and might want to hire you.
If you’re a consulting firm, your pins can be short lists of tips or quotes giving advice. As long as it’s colourful and sounds inquisitive/interesting, people will want to know more!
Keep your stuff trendy! During this Coronavirus pandemic, a freelance tailor started posting innovative methods to make masks on her profile, and they became a big hit!
Show them the real you
Don’t just be hidden behind the screen. Your customers are more likely to trust you if they can see and hear you as a person. Earning your customer’s trust is foremost when it comes to good marketing. Drop a little something in every post that they can relate to and laugh about. Comment on pins of other businesses to reach more people.
Create group boards for things in your locality. You could also try promoting pins specifically to your target audience. Include the names of areas around you, landmarks, famous eat-outs etc. in your pin descriptions and profile, which will help your content reach the right people. It’s a search engine, after all.
Group boards are an excellent way to take client feedback as well! If you’re planning a wedding for your customer, add them to a group board and share ideas. You can even ask them to comment on your pins, mentioning what they liked about each of the pictures and the things they wouldn’t prefer. Pinterest has even added a NOTES feature on the platform. It is a great way to share your thoughts with current and potential clients. This will provide you further insight into what they want and guarantee a good experience for them too! And what’s more? Pinterest for Business helps you keep track of your viewers so you can see which of your marketing strategies are working and which of them aren’t!
Pinterest is definitely a platform service-based businesses should use for organic and promoted marketing. Provide solutions and inspirations for your audience who might turn into future clients.
Read more about the ways you can use Pinterest for your business:
Stay Pinterest Savvy!
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